Online Magnetism

Years and years ago we all used to be entrepreneurs but back then most business was done through bartering. When the agricultural and industrial revolutions happened masses of people moved from being self employed to being employed by people that owned factories. The humble farmer just couldn't compete with the massive output from factories. As time goes on, the machinery and assets became affordable and we once again saw people setting up their own small businesses based around this machinery. Today, the same thing is happening...

In the faceless world of online business, video is a great way to project yourself and become a real human on the other side of the screen. Remember that all business is about building relationships and that is so much more important to keep in mind when you're dealing with the internet.

Are you struggling to get leads and traffic? Do you find it difficult to convert visitors?

Counter-intuitively you need to appeal to a smaller, more focussed set of people. Look back over who you have done business with. Who have been your best and most profitable customers? Who has been most delighted with your business or service? Who do you enjoy working with most?