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Branding - The beauty of a second

What is branding and what can you do?

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Small business traffic strategies for big results

There are many ways of getting big results from a small amount of effort. These are what I consider to be the most powerful:

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Reducing PPC costs through SEO

What's the point of doing search engine optimisation when you can just pay for adverts?

If you've used Google Adwords then you will know that you get a quality score and this effects both the price you pay per click and also the position that your advert appears. The quality score is determined by:

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To get where you want to go, you need to know where you are

Before you start any journey you need to know where you are. When you know where you are, you can then decide what steps will take you in the right direction.

To know where you are you must be using analytics software. I always use Google Analytics which is sufficient for almost all businesses and actually very powerful. One of the most useful statistics Google Analytics provides is page drop off - the pages where visitors are leaving your site. When you identify these pages you can improve them to keep visitors on your site and hopefully buy from you.

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