Why should I have a blog?

"Nobody's going to read my blog, why should they be interested in what I've got to say? I don't even know what to write about."

Then you've completely missed the point of a blog. You never know whether what you have to say is of interest to someone. You only need to look at items that are seemingly junk that sell all the time on eBay. There are no rules with a blog, write as much or as little as you want, just make it relevant to what you do and to your visitors.

A blog is a great opportunity to create lots of landing pages. Search engines love blogs because they are usually fresh and useful content that is focussed on a single topic. With a bit of care you can turn blogs into targeted, high ranking pages.  Just make sure your blog title is keyword rich and you can also use sub-headings to pick out the keywords.

Having a blog breathes life and personality into your site allowing your visitors to relate more closely with you and it's a great place to just put content that doesn't fit anywhere else on your site.

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